CA Clarity for new product development

With ever-shorter product life-cycles and the rapid pace of change, increasing profitability and growth requires sustained, high quality innovation.

Recent studies have shown that those Companies considered as successful innovators have demonstrated:

• Nearly 45% of their profits coming from products launched within the past 5 years
• 65% of those products meeting their sales objectives
• Over 65% meet their profit objectives

But the most significant fact, is that top innovators see their new products sell 2.5x more, and they achieve 10x higher returns from their new product investments.

So, what's the difference between the best and the 'also-rans'?

• A strong commitment to innovation and clear alignment of business and innovation strategy.
• A customer-focused idea-to-launch process with rigorous go/kill decision gates.
• Systematic portfolio management, with portfolios that contain high-value projects.
• Excellent project execution and highly efficient allocation of resources across all stages, from idea to launch.

CA Clarity PPM for NPD can help your organisation become a high-performing innovator. Our products enable you to:

• Shorten the time to market for new launches
• Increase your innovation rate
• Increase new product sales and reduce new product development costs

We do all this by balancing all of your product development resources for optimum strategic, financial and operational impact across all product lines in all product life cycle phases.

CA Clarity PPM for NPD combines core PPM capabilities with specific functionality for new product development.

Portfolio Management

Select and prioritise winning products based on targets, performance, budgets, and people.

Idea-to-launch Management

Manage people, projects and products throughout the product development process.

Pipeline Management

Prioritise and sequence development projects to balance resource demand and capacity.

Project and Resource Management

Increase NPD project success through effective cross-functional planning and collaboration.

CA Clarity PPM for NPD’s unparalleled focus on people-powered innovation has already helped world-class companies boost their revenues, accelerate time to market and increase NPD efficiency. No matter what your industry, CA Clarity PPM for New Product Development can help you win at introducing new products.

Whether your most critical driver is product strategy, programme visibility or global launches, CA Clarity PPM for NPD provides a broad and deep functionality that can be implemented in phases for immediate impact. Uniquely comprehensive, extremely configurable and massively scalable, CA Clarity PPM for NPD ensures that your people drive innovation the way that they should.